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Conceptual Metaphor Used in Instagram Caption Reposted in @Mahasiswa.Milenial_ Account Based on Gender perspective
Keywords : Conceptual metaphor theory, Instagram caption, Gender perspective.
Conceptual metaphor theory is theory about metaphor initiated by George
Lakoff and Mark Johnson which is strengthened by Konveces Conceptual
metaphor is orginizing relations between object and creating understanding of
certain objects through understanding of other objects in conceptual metaphor
theory, there are two components. source and target domains. The types of
conceptual metaphor are structural, ontological and orientational metaphors.
This study discusses about the conceptual metaphor used on Instagram
captions in English language by College students on @Mahasiswa.Milenial_
Account followers that reposted in @Mahasiswa.Milenial_ account. In this study,
the writer examines twenty Instagram captions contain metaphors written by male
and female College students reposted in @Mahasiswa.Milenial_ account. The aim
of this study are: to find the type of conceptual metaphor commonly used in
Instagram captions by College students and also to describe the differences
between male and female college students in using conceptual metaphor in
Instagram captions.
This study used qualitative descriptive approach It presented the data
obtained to describe the use of conceptual metaphor on Instagram caption by
college students that reposted in @Mahasiswa.Milenial_ account based on a
gender perspectives. The subject of this study is English captions on Instagram
that contains metaphors under social and cultural topic written by male and female
college students that reposted in @Mahasiswa.Milenial_ account. The writer
analyzed the data using several steps qualitatively for interpreting the observation
sheet and analysis.
The result of this study showes: (1) the type of conceptual metaphor
commonly used by male and female college students reposted in
@Mahasiswa.Milenial_ account is structural metaphor; and (2) the differences
between male and female college students reposted in @Mahasiswa.Milenial_
account in using conceptual metaphor in Instagram captions are found in using
target domains and the types of conceptual metaphor used by male and female
college students reposted in @Mahasiswa.Milenial_ account.
Male college students reposted in @Mahasiswa.Milenial_ account often
use human relationship and morality in target domains. It relates to the structural
metaphor type they use because the target domains they use based on everyday
experiences (not abstract thing). In the contrary, female college students often use
emotions in their target domains, it relates to the ontological metaphor type they
used, because the target domains they use are abstract things comparing with
physical properties
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