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THE SEMIOTIC ANALYSIS OF CHARACTER EDUCATION IN "BAD GENIUS" FILM
ABSTRACT
Annisa’, 2021, The Semiotic Analysis Of Character Education In “Bad Genius” Film. Thesis. English Teaching Learning Program (TBI), Tarbiyah Faculty, The State Islamic Institute (IAIN) Madura.
advisor: Mulyadi, SS, M.Pd.
Keywords : “Bad Genius” Film, Character Education, Semiotics
“Bad Genius” film from Thailand presents an extraordinarily perfect cheating from a genius high school student. She arranged a strategy in such a way that her friends could fill in the answer correctly in university entrance exams in various countries of the world. But behind the cheating that was committed in this film, there are several things that the viewers can be get, specifically moral message and character education that consist in this film.
The research focus in this research is how are the character education by ministry national education Indonesia identified in “Bad Genius” film based on semiotic analysis. The purpose of this research was to identified the character education in “Bad Genius” film by using semiotic analysis by Ferdinand De Saussure theory.
In this research, the researcher using library reseach with qualitative as an approach of this research. The researcher uses two instruments in collecting the data; documentation and literature study. For analyzing the data, the researcher uses data reduction, data display, and conclusion. Then the researcher uses triangulation of data source in checking the validity of data.
The result of this research that found by the researcher, there are seven character education that consist in “Bad Genius” film namely: religious, honest, discipline, curiosity, appreciation of achievement, friendly and carrying the society.
The character education that depicted in this film are supportive to increase knowledge for public, educators and students. See the meaning conveyed by the film and make it a life lesson.
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