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The Use Of English Communication Skills To Promote Tourism Destination In Pamekasan

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Key Terms : English Communication Skills For Tourism, English Specific
Purpose For Tourism, Tourism Promotion
Pamekasan is a beautiful tourist destination because of its natural beauty. This is
a fantastic draw for the tourism industry in this region. Pamekasan is known for its
pristine culture, which exemplifies the city's tourism appeal. This city's tourist
destination are capable of attracting out-of-town tourists. The city's weakness is in
promoting existing tourism destination to international visitors. This is a concern that
must be tackled. The first step in introducing tourist destination, whether in person or
in writing, is to use promotions that use English communication.
Based on this, there are three problems that are the main studies in this study,it is:
first what is the importance of English communication skills to promote tourism
destination, second how is the English communication skills of tourism guide in
promoting Pamekasan tourism destination, and third what are the Youth, Sport and
Tourism Department English programes to promote tourism destination in
Pamekasan.
This research uses a qualitative approach with a descriptive type. Sources of data
obtained through interviews, observation, and documentation. The information is
Staff of Dinas Pariwisata Pamekasan, Head of ASPRIM, Head of POKDARWIS
Talang Siring Pamekasan, Tour guides, and members of Kacong Cebbhing
Pamekasan. Meanwhile, checking the validity of the data is done through
triangulation.
The result of this research are : First, Communication skills in an intercultural
context are an important requirement for people working in the tourism industry. In
such a context, the role of English has become increasingly necessary since it is
recognized as a global language that is commonly used as a means of communication
by native and non-native English speakers around the world. This importance like as
promotion language, negotiation, and transaction with tourist, to unify tourism
workers and visitors from around the world, and to attract foreign tourists come to
pamekasan. Second, English communication skills of tour guides to promote tourism
destination in Pamekasan use two ways. They are direct and indirect promotion skills.
They direct promotion skills is good by using persuasive, verbal and non-verbal, and
detail communication language. The indirect promotion skill is using social media
like Instagram, Facebook, and Youtube. Third, The Youth, Sport and Tourism
Department English programes to promote tourism destination in Pamekasan are
obtained in several ways, likes take advantage of the Kacong Cebbhing selection
program, participate in English language training program for tourist guides, and join
the tour guide community

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

132022129 DES U

Penerbit

Pamekasan : IAIN Madura., 2022

Deskripsi Fisik

x+91 hlm, 21x29,5 cm

Bahasa

English

ISBN/ISSN

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Klasifikasi

132022129

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SKRIPSI TBI 2022

Info Detail Spesifik

129

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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